Your startup
Estimate your startup's value using proven valuation methods.
Your startup
Public companies have years of revenue, earnings, and cash flow data — valuation is largely arithmetic. Startups have little or none of that. Valuation becomes a mix of comparable analysis, growth projections, and informed negotiation. "What is a startup worth?" really means "what is someone willing to pay, given limited information?"
Different methods exist for different stages. A pre-revenue idea uses fundamentally different methods than a Series B startup with $5M ARR. This calculator estimates a range using multiple methods so you can triangulate.
Apply a multiple to your annual recurring revenue (ARR) or trailing twelve-month revenue. Typical multiples in 2025–2026:
| Stage / type | Revenue multiple |
|---|---|
| Early SaaS (high growth, <$1M ARR) | 8–15× |
| Mid-stage SaaS ($1–10M ARR, 80%+ growth) | 10–20× |
| Mature SaaS ($10M+ ARR, 30–50% growth) | 5–10× |
| Marketplace / e-commerce | 2–5× (revenue) or 1–2× (GMV) |
| Hardware / consumer products | 1–3× |
Project future free cash flows for 5–10 years, plus a terminal value, and discount back to present using a discount rate (typically 20–40% for startups, reflecting risk). DCF is rigorous but only as good as your assumptions. For early-stage startups, the assumption error often exceeds the result, making DCF less useful than it appears.
Find similar companies that have raised funding or been acquired. Apply their valuation multiples to your metrics. Sources: Crunchbase, PitchBook, AngelList, public M&A announcements. The challenge: truly comparable companies are rare, and adjustments for size, growth, and quality are subjective.
Add up to $500k for each of five elements: sound idea, prototype, quality of management, strategic relationships, product launch / sales. Cap at $2.5M pre-money for very early stage. Crude but useful as a sanity check for pre-revenue startups.
Work backwards from a hypothetical exit. If you can sell the company for $50M in 5 years and the VC requires a 10× return on their $2M investment, they need $20M of value at exit (40% of $50M). Therefore, post-money valuation today is $5M ($2M ÷ 40%) — pre-money is $3M.